About Us
At the heart of our journey is a shared vision of promoting health and wellness through natural, organic products. Founded by Ruchi Gupta and Ayush Gupta, our venture combines their diverse expertise and passion for healthy living.
Ruchi, an MBA in Finance, spent six years as an investment banker before pursuing freelance opportunities to balance motherhood and her career. Her entrepreneurial spirit first led her to open a dessert café in Kanpur, but her ambition to create something more impactful inspired her to dive into the world of organic and healthy products.
Ayush, with over two decades of experience in distribution and logistics for multinational brands, shared a similar vision of introducing healthier alternatives to the Indian market. Together, they identified a key problem: the overconsumption of sugar and its adverse health effects. After extensive research, they launched their first product, Khajuri Guda — premium date palm jaggery granules.
Date palm jaggery is a natural, nutrient-rich sweetener packed with iron, calcium, and antioxidants. It offers a healthier alternative to sugar and artificial sweeteners by supporting digestion, boosting immunity, and providing sustained energy without harmful additives or reservatives. As a brand committed to health and quality, we aim to make our products available both online and offline across India, ensuring easy access for all. Our future plans include expanding our range to include more innovative and nutritious products that cater to a health-conscious lifestyle. Join us in this journey toward a healthier tomorrow!